Services
Three ways to fix a website, and one of them is not a rebuild.
Most enquiries turn out to be one of the following. Which one is right usually becomes obvious in a fifteen-minute conversation, and it is not always the biggest one.
New websites
For a business with no site, or with something that never really functioned as one.
Best when there is nothing usable to build on.
A complete site built from scratch: the services you offer, the areas you cover, the proof that you are licensed and insured, and a contact path that works on a phone. Written and structured with you rather than filled with placeholder copy about passion and excellence.
What it includes
- Home, services, service area, about and contact
- Individual pages for services worth their own page
- Contact and estimate request paths
- Mobile-first layout and fast loading
- Search fundamentals — titles, descriptions, sitemap, structured data
- Handover with plain instructions for what you will want to change
Website redesigns
For a site that exists, works after a fashion, and is quietly costing you jobs.
Best when the business has outgrown its site.
A rebuild that keeps what is working — your domain, your reviews, the pages that already rank — and fixes what is not. Usually that means clearer service structure, a mobile experience that does not require pinching to read, and a contact path that is obvious from every page rather than buried in a header.
What it includes
- Review of the current site and where it loses people
- Restructured services and navigation
- New design applied across every page type
- Mobile experience rebuilt, not shrunk
- Existing URLs preserved or properly redirected
- Content carried over and tightened
Targeted improvements
For a site that is broadly fine but has two or three specific problems.
Best when the foundation is sound.
Not every site needs replacing. Sometimes the contact form is broken on iPhones, the phone number is not tappable, the pages take eight seconds to load, or the services are one long undifferentiated list. Those are fixable without starting over, and it is worth saying so rather than selling a rebuild.
What it includes
- A written list of what is actually wrong, in priority order
- Mobile and speed fixes
- Contact and estimate path repairs
- Service page restructuring
- Accessibility and readability corrections
Ongoing support
Kept up, once it is live.
Sites need occasional attention — a new service added, a phone number changed, a photo swapped, software kept current. Averlin handles that for the sites it builds.
There is no published maintenance plan yet, and inventing one would be worse than saying so. If ongoing support matters to you, raise it during the first conversation and we will agree something specific to what your site actually needs.
Scope
What this is not.
Being clear about the edges saves everyone a call.
Not an ad agency
Averlin does not run Google Ads or manage ad budgets. A good site makes that spending work harder, but it is somebody else's job.
Not an SEO retainer
The technical fundamentals are built in as standard. Ongoing ranking campaigns and link building are not offered.
Not a template shop
Sites are designed for the business in front of them. That is why the three concepts in the portfolio look nothing like each other.
Not sure which one you need?
Send the link to your current site. You will get an honest answer, including "leave it alone" if that is the right one.